Google Adwords is a great tool to drive targeted traffic to your blog. You can target specific keywords from your blog that you know people will be searching for. You’ll know the keywords from having done your research on search trends and competition when you set up your blog. Which obviously means you are putting your ad in front of a hungry audience (the best kind!).
Now there’s a lot of free and paid for information out there for Adwords. I started out by using Google Cash, it was recommended to me by a writing newsletter I subscribe to (Google Cash 3 has recently been released). I also subscribed to any free courses that I came across (they are after your email address but you can always unsubscribe afterwards).
But don’t forget Google itself! adwords.google.com explains exactly what adwords does and the best way to utilise it. It also has a help centre that’s crammed full of information, demo’s, guides, troubleshooting and FAQ’s. The information is useful and they take you through each step in producing an adwords ad. It’s all free to use, just sign up for an account and have a look around
